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Fashion Thursdays - 90's Strong Comeback Game
Remember the Fila sweater, Tommy Hilfiger crop top or the Champion oversized sweater.
Your old closet goodies are taking over the racks in Urban Outfitters, on the runways and in high end department stores.
90's vibrant Street Wear is taking over The Spring fashion trends, as you look around you see hipsters wearing the Fila sweaters and side buttons sport leggings as a trendy attire. Wish you never threw away your old Champion sweater ? Now selling at Urban Outfitters for $150, should have never got rid of you high school attire!
The 90's street wear is not the only trend taking over the fashion racks in stores, also the old styles of cross colors of the most popular and innovative brands of all time was promoted by countless celebrities including Kriss Kross, TLC, Marky Mark, Magic Johnson, and even Will Smith in the legendary series “Fresh Prince of Bel Air.”of French Prince of Bel Air oversized bomber jackets and colorful shorts.
The philosophy of the brand was to make clothing without prejudice as this attracted young people and gave fashion a fresh breath of air while transmitting political and social issues through the line. The brand is now being worn by artists like Chris Brown, Rihanna, and Drake.
Tommy Hilfiger, Fila and Ralph Laurent built strong relationships with the Hip Hop culture during the 90's. Tommy had a strong relationship with the Hip-Hop market. As one of the leading and present brands in sportswear since the 90s, the late singer-actress Aaliyah made Tommy Hilfiger a big name in the streetwear world as she posed for several advertisements and commercials herself. After Snoop Dogg sported a sweatshirt from Hilfiger during an approach for SNL in 1994, it was sold out all over New York the next day. As for 2016, Tommy Hilfiger has launched a 90s capsule collection for the new SS 16 collection which carries some of the best and most popular pieces that was taken from the archives of the 90s. The new collection has varsity jackets, crop tops, shorts and 8 pieces of mesh singlet. (Designtrends)
Hip Hop culture and 90's fashion trends where a huge impact on the fashion industries relationship with Hip Hop artist and The Urban Community during the 90's and early 2000. It was two stong forces that until this day stay sting and keep impacting the trends. The documentary Fresh Dressed on Netflix, tells the story of high end fashion brands, NYC and Hip Hop culture merged together and the social impact it had during that time. Looking on today's 90's fashion wave we cant help to wonder if the young Hipsters of today knows the significant history behind the street wear they are buying at Urban Outfitters.
