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Fashion Thursdays - Gucci's Pre Fall 2017 takes on a soulful art direction
Gucci's New Pre - Fall 2017 campaign takes you on a soulful ride inspired by the 70's colorful and electric pop culture. Alessandro Michele has developed over the past two years at Gucci is dragging fashion in a refreshing direction.
Dubbed Soul Scene and shot by Glen Luchford, the series features Michele's latest hippie-maximalist designs—including reptiles, fanny packs, sequins, tiger-intarsia sweaters, and, of course, a whole lot of embroidery—worn by an all-black cast of models and dancers.
Gucci explained in its press release that the concept drew inspiration from three examples of black art and youth culture: Malick Sidibé's black-and-white photographs of young revelers in his hometown of Bamako, Mali; England's underground Northern Soul movement of the 1960s; and the eye-catching portraits of men shown in the Made You Look exhibition at London's Photographers' Gallery (an exploration of black masculinity and dandyism).
Northern Soul took place in 1960s London. According to BBC, "The social movement was a music scene" that"exploded with the first 'all-nighter' at the Wigan Casino nightclub in September 1973." It was an outlet for the youths, particular those of color, to let loose. The sounds of funk, disco and early hip-hop served as the soundtrack."
Fashion has struggled with finding the right path to representation of culture and diversity, we have seen many failed, tone-deaf attempts throughout the years, especially from high end brands european brand. Gucci took on a beautiful art direction showing off a vintage throwback to a soul filled era with the most diverse model selection the brand has ever had.
